Definitions – what they are and how to add them

What are Definitions?

Definitions are custom questions you can define. Using these questions, you define the campaign. In essence, think of these as parts of a campaign brief. For example: Who is the target market? What is in it for them? Why should they care? These questions help everyone in your team truly understand the content and goals of the campaign.

Where are Definitions used?

Definitions are used in Campaigns and appear in the Brief section –  Definition.

Are the questions mandatory to fill out?

You can decide and choose a specific question to be mandatory or two of them or all of them. This can be done in the pop-up where you edit all definitions, follow the steps below.

How do you add/edit/delete Definitions?

Definitions are created automatically but you can add a new definition or edit an existing one. To do so, follow these steps:

1. Log in to Oppido.
2. Click on the coloured circle with your initials at the bottom left corner.
3. Click on Settings (available only to admins).
4. In the window that opens, click on Definitions in the left menu.
5. Click on Add Question at the top right corner.
6. Fill out the pop-up that appears.
7. Once you are happy, click on Add.
8. To edit or delete, simply click on the three dots next to the question.
9. To create a required field for the specific question, just check the square.