In this article, we are going to explore the world of customer journeys and their mapping. We’ll explain what customer journey mapping is, how they look and what benefits you can expect from them. Finally, we’ll teach you how to prepare them comprehensively and update them for yourself. So, if you’re a strategic marketer, head […]
PESO is an acronym for Paid, Earned, Shared, Owned. It is a model grouping all the communication channels into one of the groups as mentioned above. Its use case becomes evident when deciding on the media mix you want to use as a company. Each of these groups has specific advantages and disadvantages. At the […]
Our previous articles emphasised that sustainable business growth is achieved by several vital activities with a systematic and comprehensive marketing strategy on top of them. Furthermore, we’ve stressed the importance of communication planning in our latest article. To further explore this topic, in this article, we’ll dive deep into one specific framework, the Marketing Funnel. […]
One of the critical responsibilities of strategic marketing directors is to create effective, understandable long-term communication plans. A prerequisite to this is truly understanding your target audience – a topic we’ve focused on in our previous articles here and here. The next step in this process is to develop a storyline, the funnel, of marketing […]
Sometimes it might seem impossible to organise your tasks if they’re swimming all around. If you’re like us, you constantly wish to have few more hours available, or minutes at least. Until we find a way to inflate time, we have to stick with effective time management. Fortunately, time management is a comprehensive skill we […]
The COVID-19 pandemic has disrupted the world, reminding us of how fragile and unforeseeable life can be. The change accompanying the current situation disrupted business strategy development and altered consumers’ buying attitudes and preferences. Nowadays, the business environment is characterised by colossal instability, uncertainty and chaos. However, as a marketer, your job is to evolve […]
Nowadays, Millennials have slowly taken over the world’s workforce and already outnumbered Baby Boomers in 2019. It’s the most diverse generation representing the most extensive consumer base. Millennials are perceived as the nations’ biggest spenders. They’re entering the full-time workforce, purchasing homes, and seeking experience travelling while spending their income willingly. This fact makes them […]
The only way to design a successful marketing strategy is to understand for whom you’re making it. When it comes to creating marketing personas, understanding our customers’ insights is critical. This process is the mutual relationship between you and your key target audience. In our previous article “Marketing personas as the first step to sustainable […]
When it comes to developing a marketing strategy, it’s the right time to start observing your target audience. After you’ve already defined your customer base, you might have realized that it won’t be reasonable to talk to everyone in the same way. You need to deliver the right content to the right people at the […]
Looking for a steep learning curve in B2B marketing? Want to experience working on marketing strategies for large international companies? Want hands-on experience from various marketing fields? Then join us at Oppido. We are a young tech start-up helping B2B companies accelerate their growth. We are currently looking for a marketing intern to work with […]
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