Benefits of Oppido
for Finance Managers
Track the Marketing Budget Simply and in Real-Time
With Oppido, you can see the planned and spent budget and all allocated expenses. Furthermore, you can work with multi-dimensional budgets like partners, verticals, horizontals, territories.
Track and Analyze Any Hidden Costs
Oppido campaigns allow you to track even non-marketing team members’ time expenses. Therefore, you can easily track the hidden costs and evaluate the actual efficiency of marketing campaigns.
Evaluate the Exact Added Value of Marketing
At the tips of your fingers, you can see the benefits marketing brought to business – leads, opportunities, recruitment candidates, new website visitors, or any other metric by using criteria with which you evaluate. Compare these results with the costs of marketing.
Types of Questions You’ll Be Able to
Answer with Oppido
⊕ How much does marketing plan to spend in
the coming months and on what?
⊕ Is money spent on marketing efficient? Do I
⊕ Doesn’t marketing hide any hidden costs
⊕ Can I break down all marketing costs for
individual divisions of the company?
⊕ Can I specify what marketing brings to the