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Post-COVID Trends in Marketing: The New Normal

Post-COVID Trends in Marketing: The New Normal

The COVID-19 pandemic has disrupted the world, reminding us of how fragile and unforeseeable life can be. The change accompanying the current situation disrupted business strategy development and altered consumers’ buying attitudes and preferences. Nowadays, the...
Where Are the Biggest Opportunities in This Recession?

Where Are the Biggest Opportunities in This Recession?

In our previous article, we’ve been looking at the Five most common mistakes companies make during a recession. However, your role as a strategic marketer is to find strategic opportunities for your business. To think outside the box and come up with ideas that...
5 Common Mistakes Companies Make During a Recession

5 Common Mistakes Companies Make During a Recession

Running a business during a recession is hard. Rules that applied before, no longer do. There’s general panic everywhere around. Decisions often have to be made quickly. Yet, making wrong decisions during these hard times can have a significant impact on...
Tips and Tricks to a Successful Home Office

Tips and Tricks to a Successful Home Office

At the time of writing this article, we are in a coronavirus lock-down in Europe. Many companies moved to remote work. We’ve therefore decided to create a common sense guide to a functional home office. While many will already have experience with the home...