The COVID-19 pandemic has disrupted the world, reminding us of how fragile and unforeseeable life can be. The change accompanying the current situation disrupted business strategy development and altered consumers’ buying attitudes and preferences. Nowadays, the business environment is characterised by colossal instability, uncertainty and chaos. However, as a marketer, your job is to evolve […]
In our previous article, we’ve been looking at the Five most common mistakes companies make during a recession. However, your role as a strategic marketer is to find strategic opportunities for your business. To think outside the box and come up with ideas that can help your business survive a recession and grow. In this […]
Running a business during a recession is hard. Rules that applied before, no longer do. There’s general panic everywhere around. Decisions often have to be made quickly. Yet, making wrong decisions during these hard times can have a significant impact on “if” and “when” the organization recovers. […]
In our last article ‘Tips and tricks to a successful home office,’ we’ve been looking at what individual creative professionals can do to raise their performance during the Covid-19 lock-down. We strongly suggest you share this article with your team members. In this second article, let’s look at how you, as a manager, can guide […]
At the time of writing this article, we are in a coronavirus lock-down in Europe. Many companies moved to remote work. We’ve therefore decided to create a common sense guide to a functional home office. While many will already have experience with the home office, we hope that everyone can find something small to make […]
In a series of articles, we are looking at improving the productivity of your marketing in remote work situations, such as the current Covid-19 lock-down. In this installment, we will be looking at enabling the peak performance of your entire team. If you haven’t yet, we strongly suggest you read these articles first: Tips and […]