by Ivan Hruška | Nov 15, 2021 | Blog
This article is a shout-out to VP’s of Sales and CEOs of B2B companies. Are you happy with the way your marketing departments work? Are they strategic departments creating product propositions, analysing the market, and running campaigns to generate sales leads? Or...
by Ivan Hruška | Sep 12, 2021 | Blog
Okay, we may have gone a little crazy here. We are building a super-modern marketing company. Yet, we’ve decided to connect its name to the Iron Age and the Roman empire. Well, there’s more than meets the eye. Amazing, so we can copy Wikipedia well. But...
by Ivan Hruška | Jun 15, 2021 | Blog
In this article, we are going to explore the world of customer journeys and their mapping. We’ll explain what customer journey mapping is, how they look and what benefits you can expect from them. Finally, we’ll teach you how to prepare them comprehensively and update...
by Ivan Hruška | Apr 3, 2020 | Blog
In our previous article, we’ve been looking at the Five most common mistakes companies make during a recession. However, your role as a strategic marketer is to find strategic opportunities for your business. To think outside the box and come up with ideas that...
by Ivan Hruška | Apr 3, 2020 | Blog
Running a business during a recession is hard. Rules that applied before, no longer do. There’s general panic everywhere around. Decisions often have to be made quickly. Yet, making wrong decisions during these hard times can have a significant impact on...
