by Ivan Hruška | Apr 28, 2021 | Blog
Nowadays, Millennials have slowly taken over the world’s workforce and already outnumbered Baby Boomers in 2019. It’s the most diverse generation representing the most extensive consumer base. Millennials are perceived as the nations’ biggest spenders. They’re...
by Ivan Hruška | Apr 21, 2021 | Blog
The only way to design a successful marketing strategy is to understand for whom you’re making it. When it comes to creating marketing personas, understanding our customers’ insights is critical. This process is the mutual relationship between you and your key...
by Ivan Hruška | Apr 13, 2021 | Blog
When it comes to developing a marketing strategy, it’s the right time to start observing your target audience. After you’ve already defined your customer base, you might have realized that it won’t be reasonable to talk to everyone in the same way. You need to deliver...
by Ivan Hruška | Apr 3, 2020 | Blog
In our previous article, we’ve been looking at the Five most common mistakes companies make during a recession. However, your role as a strategic marketer is to find strategic opportunities for your business. To think outside the box and come up with ideas that...
by Ivan Hruška | Apr 3, 2020 | Blog
Running a business during a recession is hard. Rules that applied before, no longer do. There’s general panic everywhere around. Decisions often have to be made quickly. Yet, making wrong decisions during these hard times can have a significant impact on...
by Ivan Hruška | Mar 28, 2020 | Blog
In our last article ‘Tips and tricks to a successful home office,’ we’ve been looking at what individual creative professionals can do to raise their performance during the Covid-19 lock-down. We strongly suggest you share this article with your team...
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