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The Goal Setting Framework

Goal setting is pivotal to align everyone around business success and to keep everyone motivated and structured.

What you’ll find inside?

Our Goal Setting Framework is a PDF file with a detailed description of the goal-setting inspired by S.M.A.R.T. methodology.

The booklet is spread into three main parts. It focuses explicitly on individual aspects of selecting, defining, discussing, prioritising, executing, monitoring, and evaluating your business activities to achieve your business goals.

Goal Definition

Levels of Goals

Top-down/Bottom-up Approach

Goal Performance Review

How to make the most of it?

Start with defining vision and mission, and setting overall business objectives, departmental goals, and daily incentives. Ensure that everyone is aligned and knows exactly the value of their contribution. Dont´t forget to constantly refresh and double-check processes, implement changes if needed and tweak the framework to fit your needs!


Where to find additional information?

We’ve written few articles about different stages of marketing strategy development. You can find them here. Besides, we prepared other frameworks that might help your business growth journey. If you run into any issues, contact us at info@oppido.com.