The Goal Setting Framework

Goal setting is pivotal to align everyone around business success and to keep everyone motivated and structured.

What you’ll find inside?

Our Goal Setting Framework is a PDF file with a detailed description of the goal-setting inspired by S.M.A.R.T. methodology. The booklet is spread into three parts. It focuses explicitly on individual aspects of selecting, defining, discussing, prioritising, executing, monitoring, and evaluating your business activities to achieve your business goals. It covers parts such as S.M.A.R.T. goal definition, levels of goals, top-down/bottom-up approaches, or goal performance reviews.

How should you use it?


Download PDF file to your computer.


Explore the framework and get inspired.


Familiarize your company with the importance of goal setting.


Start with defining vision and mission, and setting overall business objectives, departmental goals, and daily incentives. Ensure that everyone is aligned and knows exactly the value of their contribution.


Constantly refresh and double-check processes, implement changes if needed.


Change and tweak the framework to fit your needs!

Where to find additional information?

We’ve written few articles about different stages of marketing strategy development. You can find them here. Besides, we prepared other frameworks that might help your business growth journey. If you run into any issues, contact us at

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