It’s said there is beauty in simplicity. But getting there might, in reality, be complex sometimes. Setting goals might be simple but attaining them is more tangled. It’s not just a work-life question, where you must plan and follow your never-ending list of tasks, short- and long-term schedule. Whether we talk about our life milestones’ […]
Last year has elapsed at an unprecedented speed. Changes were being noticed on all fronts; they spared no one and set an even more competitive environment. Only those succeeded, who managed to keep up with the changes. Well, marketing is never an exception. Some trends remain the same, such as that meaningful content marketing still […]
In this article, we are going to explore the world of customer journeys and their mapping. We’ll explain what customer journey mapping is, how they look and what benefits you can expect from them. Finally, we’ll teach you how to prepare them comprehensively and update them for yourself. So, if you’re a strategic marketer, head […]
PESO is an acronym for Paid, Earned, Shared, Owned. It is a model grouping all the communication channels into one of the groups as mentioned above. Its use case becomes evident when deciding on the media mix you want to use as a company. Each of these groups has specific advantages and disadvantages. At the […]
Our previous articles emphasised that sustainable business growth is achieved by several vital activities with a systematic and comprehensive marketing strategy on top of them. Furthermore, we’ve stressed the importance of communication planning in our latest article. To further explore this topic, in this article, we’ll dive deep into one specific framework, the Marketing Funnel. […]
One of the critical responsibilities of strategic marketing directors is to create effective, understandable long-term communication plans. A prerequisite to this is truly understanding your target audience – a topic we’ve focused on in our previous articles here and here. The next step in this process is to develop a storyline, the funnel, of marketing […]