Client Profile: SOS electronic is a distributor of electronic components, operating in multiple European countries. With a focus on B2B sales, the company has a diverse customer base and a broad product portfolio.
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Situation
The company faced challenges in aligning its sales and marketing efforts across different regions. Disparate strategies and lack of cohesive communication led to inefficiencies and missed opportunities in lead generation and customer engagement.
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Our Task
- Unify sales and marketing strategies across regions
- Enhance lead generation processes
- Improve customer engagement through targeted campaign
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Activities We Led
- Conducted a comprehensive audit of existing sales and marketing activities
- Developed a unified strategy that aligns sales and marketing goals
- Implemented targeted campaigns tailored to specific regional markets
- Introduced tools and processes for better collaboration between teams
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Results
- Increased lead generation within six months
- Improved customer engagement metrics across all regions
- Enhanced collaboration between sales and marketing teams, leading to more cohesive strategies
With Oppido’s guidance, we managed to bridge the gap between our sales and marketing departments. Their strategic approach and hands-on support were instrumental in achieving our goals.