Client Profile: Mindpax is a digital therapeutic startup operating in the Czech Republic, Germany, and the US. The company provides a solution for monitoring and managing bipolar disorder and schizophrenia. At the time, they had minimal commercial structure and were preparing for FDA certification.
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Situation
With limited marketing resources and minimal visibility, Mindpax was struggling to establish a commercial presence. Investor communication was ad hoc. Internal marketing consisted of just one person.
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Our Task
- Build a functioning marketing department
- Increase visibility and lead generation
- Improve communication with investors
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Activities We Led
- Developed marketing personas and ran competitive analysis
- Built a new brand identity and website segmented by audience
- Integrated analytics and automation tools
- Prepared investor materials
- Secured and led presence at Web Summit 2021
- Ran operational campaigns
- Implemented the Oppido Growth Management Framework
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Results
- Website traffic 3× in one month
- Session duration doubled within four months
- 35 new clients acquired in the Czech Republic in two months
- 5 new investors expressed interest post-Web Summit
- We helped transform scattered efforts into a structured, scalable go-to-market engine.
Thanks to Oppido, we have functional marketing under control, generating new opportunities for our sales department, with a clear vision, goal set-up, and achievement measurement. They helped us to build a pipeline of new potential investors and clients.