Client Profile: Meta IT is a Czech software development firm with over 12 years of experience and 50+ completed projects. At the time of engagement, they had grown into a stable team of 50 people, but revenue had been flat for several years at ~20M CZK.
Situation
Sales and delivery teams were disconnected. The quality and quantity of leads had dropped significantly. Campaigns were inconsistent or missing entirely, and the company lost momentum. Growth had stopped.
Our Task
- Build an effective marketing department from scratch
- Launch lead generation campaigns
- Improve collaboration between sales and delivery
- Add reporting structure to growth activities
Activities We Led
- Defined marketing and sales roles
- Built a new growth vision and strategy
- Designed target groups and USPs per vertical
- Trained marketing on campaign execution
- Ran several lead generation campaigns
- Implemented the Oppido Growth Management System
Results
- Revenue doubled within one year — from 20M to 40M CZK
- Sales and delivery teams collaborated on growth initiatives
- Marketing gained clarity, focus, and measurable results
Before starting with Oppido, we were in the typical situation of many smaller IT companies. My contacts had been over-utilised, and the company stopped growing. Thanks to cooperation with Oppido, we restarted again. They helped us build efficient sales and marketing departments and set up cooperation between them and our delivery departments. Their help in the first series of campaign execution significantly increased lead generation and finally almost doubled our revenue.