Client Profile: NTT is a global technology leader delivering integrated platform solutions to enterprise clients. The Czech Commercial division had a complex internal structure and worked across multiple business units.
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Situation
Sales and marketing teams operated in silos. The pipeline was weak and inconsistent. Communication across units lacked clarity and traction.
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Our Task
- Improve lead generation
- Align sales and marketing strategy
- Bring structure into campaign planning and execution
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Activities We Led
- Defined target groups and personas by vertical
- Created vertical-specific USPs and solution proposals
- Conducted stakeholder interviews across marketing, sales, and product
- Delivered power matrix of top 2,000 Czech companies
- Built communication strategies for three verticals
- Launched a campaign framework with defined tasks
- Implemented the Oppido Growth Management System
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Results
- Complete strategy delivery; campaign execution ongoing on NTT side
- External validation: CISCO requested our collaboration based on this success
The cooperation with Oppido brought us several benefits. We implemented strategic processes, managed to close the gap between marketing and sales, and carried on campaign execution resulting in higher lead generation. Based on our project, our technology partner CISCO Systems asked Oppido to cooperate on a next project with them.