Free Persona Template

Structure your marketing and increase its efficiency by using personas. To maintain consistency and clarity of your audience, use our Free Marketing Persona Template as a starting point!

What you’ll find inside?

Our Free Persona Template is a Google Sheets file with a structure typical for persona definition. It includes standard sections such as demographics, psychographics, personal profile, examples, sources of information, and product-related information. More advanced questions include notes with additional information and questions you can ask when conducting qualitative research.

How should you use it?

1

Make a Google Sheets copy to your own Google Drive, or download an XLSX copy.

2

Change and tweak the template to fit your needs!

3

Name individual personas at the top (one column per persona).

4

Conduct as many interview as you can and fill out the details.

5

Constantly refresh and double-check your personas.

6

Change and tweak the template to fit your needs!

Where to find additional information?

We’ve written an introductory article to personas here. You can also find a manual on how to prepare personas here. If you run into any issues, contact us on info@oppido.com.

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