Free Persona Template

Structure your marketing and increase its efficiency by using personas. To maintain consistency and clarity of your audience, use our Free Marketing Persona Template as a starting point!

What you’ll find inside?

Our Free Persona Template is a Google Sheets file with a structure typical for persona definition. It includes standard sections such as demographics, psychographics, personal profile, examples, sources of information, and product-related information. More advanced questions include notes with additional information and questions you can ask when conducting qualitative research.

How should you use it?


Make a Google Sheets copy to your own Google Drive, or download an XLSX copy.


Change and tweak the template to fit your needs!


Name individual personas at the top (one column per persona).


Conduct as many interview as you can and fill out the details.


Constantly refresh and double-check your personas.


Change and tweak the template to fit your needs!

Where to find additional information?

We’ve written an introductory article to personas here. You can also find a manual on how to prepare personas here. If you run into any issues, contact us on

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