What Connects the Roman Empire to Modern Marketing?

Okay, we may have gone a little crazy here. We are building a super-modern marketing company. Yet, we’ve decided to connect its name to the Iron Age and the Roman empire. Well, there’s more than meets the eye.

2000 B.C., a new type of settlement has started to appear in Europe. Between Britain, Iberia and the Hungarian plain. We call these settlements oppida (sin. oppidum) but the term was originally coined by Julius Caesar who first came across oppida in the Gallic wars 58 – 52 BC. The word oppidum supposedly comes from Latin ob-pedum (or enclosed space).

Amazing, so we can copy Wikipedia well. But where’s the connection?

The connection comes exactly from those Gallic wars. During his time, Julius Ceasar named 28 oppida and they became key in his efforts to bring Roman progressive culture to the rest of Europe (i.e. conquer it). Oppida became very important economic sites. Fortified settlements, where merchants produced, stored and sold their goods. Where legions could obtain supplies. They were political centers, where authorities met and made significant decisions.

Now let’s transfer the above a little:

We believe that Oppido (our tool) is a key tool in efforts to conquer new markets and bring progress to more customers. It’s a secure, complex online settlement, where marketers create, execute and store marketing campaigns. Where sales can obtain leads and enablement materials to wow customers and a place where management of the company can make significant decisions based on data they previously had no visibility into.

That’s why we’ve chosen the name Oppido. It has no connection to the fact, that every other domain name has been taken and we loved the connection here. ?

Secret tip: If you want to wow your significant other, take them to a trip to an existing oppidum (Toulouse, Geneva or Zavist just a couple kilometers from Prague) and wow them with historical knowledge from i.e. this book.

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