by Nicole Benedicty | Nov 29, 2021 | Blog
It’s said there is beauty in simplicity. But getting there might, in reality, be complex sometimes. Setting goals might be simple but attaining them is more tangled. It’s not just a work-life question, where you must plan and follow your never-ending...
by Nicole Benedicty | Nov 18, 2021 | Blog
This article will clarify the SOSTAC model created by PR Smith, a well-known and widely used model for any marketing or business planning. This six-step model is popular due to its simple structure while ensuring your marketing planning remains elaborated and logical....
by Nicole Benedicty | Sep 7, 2021 | Blog
Last year has elapsed at an unprecedented speed. Changes were being noticed on all fronts; they spared no one and set an even more competitive environment. Only those succeeded, who managed to keep up with the changes. Well, marketing is never an exception. Some...
by Nicole Benedicty | Jun 8, 2021 | Blog
PESO is an acronym for Paid, Earned, Shared, Owned. It is a model grouping all the communication channels into one of the groups as mentioned above. Its use case becomes evident when deciding on the media mix you want to use as a company. Each of these groups has...
by Nicole Benedicty | May 30, 2021 | Blog
Our previous articles emphasised that sustainable business growth is achieved by several vital activities with a systematic and comprehensive marketing strategy on top of them. Furthermore, we’ve stressed the importance of communication planning in our latest article....
